Great Smoky Mountain Crossing at Bridgemont is located at the intersection of Tennessee Highway 66 (Winfield Dunn Parkway) and the soon-to-be completed Veteran's Blvd. By-Pass Road six miles south of I-40, at exit 407.

This site, located in the heart of the Smoky Mountain region is part of the 1,000 acre master planned Bridgemont development which includes the new Sevierville Events/Convention Center, Wilderness Lodge Resort with indoor/outdoor water parks, Wyndham Vacation Ownership Resort, vacation condos and two 18-hole golf courses.

The Smoky Mountain region is the 9th most visited tourist destination in the United States, with almost 12 million tourists visiting annually.

In addition to the economic power that the region's tourism delivers, almost one million residents live within a short 60-mile drive of the Bridgemonth complex.